One of the best ways to assess whether your restaurant is meeting its goals is through monitoring and analysing your reservation data. The Guest Insights dashboard helps you understand your restaurant's performance and allows you to continuously compare performance over time and identify opportunities for improvement.
THE OVERVIEW
In the top right corner you will be able to select the period of your choice between last 7, 30 or 60 days. In the example below the overview shows the performance of the past 30 days relative to the 30 days prior to that period.
Let's go through the example below:
Guests — The total number of guests associated with your reservations. In the example above the last 30 day period has a 1% decrease in overall guest count.
New Guests — The number of new guests who made reservations. A new guest is anyone who has never made a reservation before. In the example above the restaurant has 16% more new guests in the past 30 days relative to the 30 days before.
Returning Guests — The number of returning guests (who have an email attached to their profile) who made a reservation. A Returning Guest is anyone who has made a reservation previously. In the example above, the restaurant has seen a decrease in returning guests of 28%.
Reservations — The total number of reservations made. It includes all reservations that are not in the following statuses: "No-show", "Hold", "Wait-list", "Cancelled".
No-shows — The number of reservations that ended up as no-shows. It includes all reservations with the status “No-show”. If you hover over the area, you see the percentage of no-shows from all reservations.
Cancellations — The total number of reservations that got cancelled. It includes all reservations with the status “Cancelled”.
Bonus info 💡
Bonus info 💡
To calculate the average number of guests per reservation divide your guest count by the number of reservations. In the example above the restaurant's average reservation has 2,7 guests (1572 guests / 582 reservations = 2,7 guests per reservation)
Colours and their meanings
Colours and their meanings
Red — indicates a decline in comparison to the previous period.
Green — indicates an improvement in comparison to the previous period.
Yellow — indicates that the change between periods is below 2%.
No-shows & Cancellations — The colours for no-shows are inverted. That means that if the number of no-shows is lower than in the previous period, the box will be green instead of red.
THE RESERVATIONS TIMELINE AND CHARTS
RESERVATIONS TIMELINE
This graph shows 3 trend lines over a selected period. Choose the time in the filter in the top right corner of the page.
Blue: Shows the movement of reservations for the selected period.
Purple: Shows the movement of reservations for the previous period. This is based on the time filter selected. For example, if you select a 7-day filter, this line will show reservations for the previous 7 days. This lets you compare reservations between two periods to benchmark your performance.
Orange: Shows the movement of no-shows.
Red: Shows the movement of cancellations.
PIE CHARTS
These charts break down the types of reservations and the number of experiences.
Reservations — If you are working with normal reservations, this shows the breakdown of the types of reservations: Online, Manual, and Walk-in.
Experiences — If you are working with experiences, this shows a breakdown of all reservations with an experience attached to them.
GUEST TREND TIMELINE
This graph compares the volume of new and returning guests over a certain period. Choose the time period in the filter in the top right corner of the page.