Your most loyal guests are your ambassadors, and their word-of-mouth has double the value of anybody else's. Why don't you invite them back and offer them a glass or a starter on the house, a discount on the food bill, or a specific promotion for them when they visit you on week days?

Example

Subject: We have a little present for you

Hi {{customer.first_name}}

We wanted to send you a heartfelt thank you for all your visits to our restaurant. To show our appreciation, we would like to offer you a welcome drink on the house when you visit us Tuesday through Thursday - for you and all your guests.

To use the offer just book on the button below and note "WELCOMEDRINK".

We look forward to welcoming you soon.

All the best,

Introduce your latest menu creation with enticing visuals and descriptions and encourage your guests to try it out and share their feedback.

Example

Subject: Try Our [New Dish Name]!

Hi {{customer.first_name}}

We've just unveiled our latest dish: [Name of Dish]. [Short description of your restaurant's cuisine]

Our entire menu got an update since your last visit, and we'd love for you to visit us again to try it out.

If you book your table through the link below within the next 30 days you've got a snack on the house for you and your guests - just use code STARTER10 in the notes field when booking.

Best regards,

Share your rotating weekly specials with attractive images and enticing descriptions highlighting the limited-time availability of these special offers.

Example

Subject: Weekly Delights at [Restaurant Name]!

Hi {{customer.first_name}}

This week we've got some specials one the menu:

We hope to see you this week, you can book your table through the link below.

Warm regards,

Share cooking tips, recipe ideas, or behind-the-scenes insights from your chef.

Example

Subject: [Chef's name] shares his/her Secrets!

Hi {{customer.first_name}}

We've got news from [Restaurant's name] and [Chef's name] shares some tips and tricks!

Recipe of the Month:

Looking for inspiration for your next meal? Why not try our chef's special recipe for [dish name]? Bursting with flavor and surprisingly simple to make, it's sure to impress even the most discerning palates. Check out the recipe [here/link]

Hot tip: Ever wondered how to achieve that perfect sear on a steak? Make sure your pan is hot before adding the meat. This ensures a beautiful caramelization, locking in all those delicious juices for a mouthwatering result every time.

Warm regards,

​

Feature positive reviews and testimonials from satisfied customers to how case the positive feedback you've received encouraging new guests to become loyal regulars.

Example

Subject: We are very proud!

Hi {{customer.first_name}}

We just wanted to share a recent guest review that we are super proud of! Such feedback makes it a little better.

"Absolutely outstanding experience at [Restaurant Name]! From the warm greeting at the door to the impeccable service throughout the meal, every moment was delightful. The food was simply exquisite—each dish bursting with flavor and beautifully presented. Can't wait to come back and try more of their delectable offerings!"

You can always leave us a review from your last visit, just click on the button below.

We hope to welcome you soon.

Warm regards,

Let your guests know about your exciting events and special dinners. You might even let them book in advance.

Example

Subject: [Event Name] on [date]

Hi {{customer.first_name}}

We're thrilled to announce our highly anticipated [Event Name] on [Date]! One time, and one time one [Chef's Name] will be cooking for a special night. The menu is set and consists of [menu description]

Limited seats available:

Because you have visited our restaurant previously, we are giving you an early bird opportunity to reserve your spot before we open the booking publicly on the [Date].

We hope to see you!

Warm regards,

Provide a wine pairings guide tailored to your menu or seasonal offerings.

Example

Subject: Why you shouldn't be skipping the wine pairing

Hi {{customer.first_name}}

We hope to find you well. At [Restaurant Name] we are always thrilled when our guests trusts us and let us guide them with our wine pairing.

You might be one to skip it when you are dining out, but here is why you should not:

And for the curious among you, benefitting from the expertise of sommeliers or knowledgeable staff to explain the philosophy and choice behind a pairing might just be the cherry on top.

We look forward to welcoming you soon.

Warm regards,

Share behind-the-scenes glimpses into your restaurant, showcase the dedication and passion of your team or highlight your commitment to using fresh, high-quality ingredients and creating exceptional dishes.

Example

Subject: A Glimpse into the Kitchen!

Hi {{customer.first_name}}

Subject: Thank You for Being a [Restaurant Name] Patron!

Express gratitude to your loyal customers and highlight your loyalty program benefits. Showcase exclusive offers, discounts, or rewards for your valued patrons. Encourage customer engagement and repeat visits.