CONNECT TO GOOGLE ANALYTICS
Follow the steps here to set up your Google Analytics account.
To get your Tracking ID, follow the steps here.
Copy the Tracking ID (GA-ID). It is a string like UA-154952706-1.
Enter the ID under Partner > Settings > Marketing and communication > Google Analytics
Once entered, Google Analytics will begin tracking.
Note: The data will be in your Google Analytics account.
If you’re working with an Google Analytics 4 property, you have a Measurement ID instead of a Tracking ID. A Measurement ID uses the format G-XXXXXXX, and identifies the data stream sending data to your Google Analytics 4 property.
Why should restaurants use Google Analytics?
Google Analytics provides a powerful overview and dashboard of what's happening on your site.
Things to look for include:
Where on the internet do your guests come from.
Finding the best marketing channel for your restaurant.
How many bookings come from your newsletter.
Ways to retarget your audience.