Meta Pixel Implementation at Superb

This article describes how to track performance of your guest experience using Meta Pixels (Facebook) using Google Tag Manager.

To set up tracking using your Meta Pixel, first you need to have a Google Tag Manager account and set that up (Read more here)

Once you've set up Google Tag Manager, you can follow the steps below:

Step 1: Get Your Meta Pixel ID

1. Go to Meta Business Manager (business.facebook.com).
2. Navigate to Events Manager.
3. Select your Pixel (or create one if you haven’t yet).
4. Copy the Pixel ID.

Step 2: Log in to Google Tag Manager

1. Go to Google Tag Manager and open your account.
2. Select the container where you want to install the Meta Pixel.

Step 3: Create a New Tag

1. In GTM, go to Tags on the left menu.
2. Click New to create a tag.
3. Click Tag Configuration and select Custom HTML.
4. Paste the Meta Pixel Base Code (found in Meta Events Manager > Pixel > Add Code to Website).
5. Replace YOUR_PIXEL_ID with your actual Meta Pixel ID.

Step 4: Set Up Triggers

1. Click Triggering and select All Pages (this ensures the pixel fires on every page).
2. Click Save.

Step 5: Publish Your Changes

1. Click Submit in GTM.
2. Add a version name (e.g., "Added Meta Pixel").
3. Click Publish.

Step 6: Verify Installation

1. Install Meta Pixel Helper (Chrome Extension).
2. Open your website and check if the Pixel is firing correctly.
3. Alternatively, in Meta Events Manager, go to Test Events, open your website in a new tab, and see if the PageView event appears.

Updated on: 09/10/2025