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How to work with Guest Marketing

Guest Marketing is Superb's revenue-driving feature that helps you engage with your guests through automated and one-off email campaigns.

Accessing Guest Marketing

To access Guest Marketing:

Open the left-hand side menu from your dashboard
Click on Settings
Navigate to Marketing and Communication
Click on Guest Marketing

Automatic Campaigns

Automatic campaigns work for you once set up and activated. They are triggered by actual guest behaviour—whether a guest books or doesn't book at your restaurant.

Campaign Types

You can activate all four campaigns simultaneously or individually. Each works independently:

24-Hour Campaign

Sent 24 hours after the guest's last visit
Best used to request positive reviews on Google or TripAdvisor

7-Day Campaign

Sent one week after the guest's last visit
Great for proposing additional services: Gift cards, sister restaurant locations, and special offers
Helps you stay top of mind with guests

3-Month Campaign (Win-Back)

Sent three months after the guest's last visit - designed to bring guests back to your restaurant
Perfect for highlighting: Updated menu offerings, new drinks or wine list, seasonal changes

Regular Guest Campaign

Automated for repeat visitors, triggered when a guest makes their third visit
Use to welcome them to your "regulars club"
Can include weekday promotions or special perks

One-Off Campaigns

The One-Off Campaigns section provides an overview of all campaigns you're sending out and have previously sent.

Time-Saving Tip: Copy your master campaign template so you only need to set up logo, brand colors, images, and footers once.

Guest Segments

All segments are fluid and update automatically. Available segments include:

All Guests: Your entire guest book
Irregular Guests: Guests who haven't visited in at least three months or more
VIP Segment: Guests you've marked with the VIP star
Regular Guests: Guests with more than three visits
Newsletter Subscribers: Guests who opted in during online booking

Note: Your campaign test emails will be sent to the email address listed under Restaurant Information unless you've requested our support team to change it.

Analytics and Insights

Click View Analytics on any campaign to access Guest Marketing Insights, where you can monitor campaign performance.

Available Metrics

Track the following metrics dynamically:

Delivery Rate: Successfully delivered emails
Open Rate: Emails opened by recipients
Click Rate: Links clicked within emails
Conversion Rate: Bookings generated from your campaigns

Filtering Options

Filter by specific campaign to see individual results
Select custom date ranges to track month-by-month performance
Monitor how much revenue Guest Marketing generates for your restaurant

Need help? Contact our support team for assistance with campaign setup or customisation.

Updated on: 17/10/2025

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