Email Placeholders for Booking Communications

This guide explains the available placeholders you can use in your email templates for booking-related communications.

What Are Placeholders?

Placeholders are dynamic fields that automatically populate with specific booking information when emails are sent to customers. They allow you to create personalized, professional email templates that adapt to each reservation.

Available Placeholders

Customer Information

{{name}}

• Description: Customer's full name
• Example: "John Smith"
• Use case: Greeting customers in confirmation emails

Booking Details

{{guests}}

• Description: Number of guests in the booking
• Example: "4" or "4 guests"
• Use case: Confirming party size

{{arrivalDay}}

• Description: Day of the week for the reservation
• Example: "Monday" or "Saturday"
• Use case: Making it easy for customers to identify the day

{{arrivalDate}}

• Description: Full date of the reservation
• Example: "March 15, 2024" or "15/03/2024"
• Use case: Confirming the exact date

{{arrivalTime}}

• Description: Start time of the reservation
• Example: "7:00 PM" or "19:00"
• Use case: Confirming arrival time

{{duration}}

• Description: Length of the reservation
• Example: "2 hours" or "90 minutes"
• Use case: Setting customer expectations for table time

{{endTime}}

• Description: Time when the reservation ends
• Example: "9:00 PM" or "21:00"
• Use case: Informing customers when their table reservation concludes

Location Information

{{restaurant.name}}

• Description: Name of your restaurant or venue
• Example: "La Bella Cucina" or "The Garden Restaurant"
• Use case: Branding and location identification

{{roomName}}

• Description: Specific room, area, or section where the table is located
• Example: "Main Dining Room", "Terrace", or "Private Room"
• Use case: Helping customers find their table location

Policy Information

{{cancellationNotice}}

• Description: Cancellation policy details and deadline
• Example: "Please cancel at least 24 hours in advance" or "Cancellation must be made 48 hours prior"
• Use case: Communicating cancellation terms and policies

How to Use Placeholders

In Email Templates

1. Insert placeholders directly into your email text
2. Use double curly braces exactly as shown (e.g., {{name}})
3. Placeholders are case-sensitive - use them exactly as listed
4. Combine multiple placeholders to create complete messages

Example Email Template

Dear {{name}},

Your reservation at {{restaurant.name}} is confirmed!

Reservation Details:
- Date: {{arrivalDay}}, {{arrivalDate}}
- Time: {{arrivalTime}} - {{endTime}}
- Duration: {{duration}}
- Party Size: {{guests}}
- Location: {{roomName}}

{{cancellationNotice}}

We look forward to welcoming you!

Best regards,
{{restaurant.name}}

What the Customer Sees

Dear John Smith,

Your reservation at La Bella Cucina is confirmed!

Reservation Details:
- Date: Saturday, March 15, 2024
- Time: 7:00 PM - 9:00 PM
- Duration: 2 hours
- Party Size: 4 guests
- Location: Main Dining Room

Please cancel at least 24 hours in advance to avoid charges.

We look forward to welcoming you!

Best regards,
La Bella Cucina

Best Practices

Always Include

• {{name}} - Personalization is important
• {{arrivalDate}} and {{arrivalTime}} - Core booking information
• {{restaurant.name}} - Clear identification
• {{cancellationNotice}} - Protect your business

Consider Including

• {{guests}} - Helps customers verify party size
• {{duration}} - Sets clear expectations
• {{roomName}} - Useful for larger venues with multiple areas
• {{endTime}} - Clarifies when the table reservation ends

Updated on: 08/10/2025